It’s tough keeping up with all the new technologies flooding the marketing world these days. Marketers are told that in order to be effective they need consistent blogs, up-to-date analytics, ten different social media accounts, and mobile device-compatible website design. And while it would be a mistake to neglect these things, it would also be a mistake to neglect some of the basics as well.
For instance, best-selling author and USA Today columnist Rhonda Abrams recently pointed out that something as simple as a t-shirt was enough to make a sale at a local cafe she frequents. She’d just finished eating a terrific sandwich, she said, “When I noticed staff members wearing t-shirts saying, ‘We do business catering.’ I immediately texted my o…Read more >